Do I need a new phone number?

No, you keep your existing business number. During setup we provision a dedicated Recoverly number in your local area code, and you forward missed calls to it behind the scenes. When a caller does not get an answer, the text-back reply comes from that Recoverly number, so they see a real local number on their phone instead of a shortcode or toll-free line.

How fast does the text go out after a missed call?

Within 30-60 seconds. The moment your call forwards to us, our system detects it and sends an instant text asking if they need help.

Do I have to change how I work?

Nope. Work exactly like you do now. Answer calls when you can. When you can't, calls forward to us automatically. You get a text summary with what the customer needs.

What kinds of businesses is this for?

Perfect for service businesses where you can't always answer: plumbers, electricians, HVAC, locksmiths, towing, garage door repair, carpet cleaning, lawn care, contractors.

What happens after the customer replies to the text?

Our AI has a conversation with them to capture what they need, how urgent it is, and where they're located. Then you get a text summary with all the details.

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May 19, 2026•5 min read

How Much Does One Missed Call Cost a Contractor?

Missed calls are easy to ignore in the moment. They are harder to ignore when you put a dollar figure next to them. The math below is intentionally conservative — the goal is not to scare you, it is to make the question concrete.

A simple potential-value formula

Try this with your own numbers. None of this is a guarantee — it is an estimate of potential missed revenue based on inputs you choose.

Potential missed revenue (per month)

missed calls per week × average job value × estimated conversion rate × 4 weeks

Example inputs

•Missed calls per week: 5 (be honest — do not count voicemails twice)
•Average job value: $300 (use a number you actually charge, not your best month)
•Estimated conversion rate: 20% (calls that would have turned into jobs if you had answered)
•Weeks per month: 4

Running the math

5 missed calls × $300 average job × 20% conversion × 4 weeks = $1,200 in potential missed monthly revenue. That is not profit. That is a rough estimate of revenue that could have closed if those calls had been picked up or recovered. Your actual number depends on your trade, your area, and your close rate.

Why even one recovered call can matter

A typical missed-call recovery tool runs around $29–$99 per month depending on the vendor. If a tool helps you recover one missed $100 job in a month, the estimated potential net value of that recovered job is already higher than a $29 tool. One $300 job covers it many times over.

Important framing

None of this is guaranteed profit. These are potential net values based on the inputs you choose. Recoverly does not promise recovered jobs, revenue, or response times — it is a missed-call follow-up safety net. The math here is a way to ask yourself an honest question: "If I recover one of these calls, did this tool pay for itself?"

For an interactive version of this math with your own inputs, use the missed-call cost calculator.

Recoverly is opening a limited number of founding user spots for small service businesses. Founding users get free lifetime access in exchange for honest feedback. Claim Free Lifetime Access.

A simple potential-value formula

Example inputs

Running the math

Why even one recovered call can matter

Stop letting missed calls turn into lost customers.