About Recoverly

Built for busy small businesses that can't respond to every lead.

Recoverly follows up on missed calls and captures customers who reach out through your website — collecting what they need and sending the details straight to the owner. No phone bot, call center, CRM, or booking system.

Nathan Shagena, founder of Recoverly

Nathan Shagena

Founder, Recoverly

A note from the founder

I'm Nathan, the founder of Recoverly. I built this because I've seen firsthand how easy it is for small service businesses to miss opportunities when the owner is the one doing everything — answering calls, quoting jobs, managing customers, and still doing the work itself.

When the phone rings at the wrong time, or a customer lands on the website while the owner is on a job, that lead may move on before anyone gets a chance to respond.

Recoverly is my attempt to solve that problem in the simplest way possible — without asking business owners to change how they work, use an AI phone bot, manage a CRM, or trust software to book jobs for them.

The goal is simple: help busy small businesses recover missed calls, capture website leads, and follow up faster — while keeping the owner in control of the customer relationship.

— Nathan Shagena, Founder

Why Recoverly exists

Leads are easy to lose track of. A call comes in while the owner is on a job. A customer lands on the website late at night. Voicemails fill up, callbacks get delayed, and the opportunity may cool off before anyone has a chance to respond.

Recoverly exists to close that gap.

When a call is missed, Recoverly follows up by text. When a customer reaches out through the website, the Website Agent can start the conversation right there. In both cases, Recoverly captures what the customer needs and sends the details to the business — so the owner can take it from there.

What we believe

Simple beats complicated

Small businesses don't need another system to manage. Recoverly is designed to work quietly in the background.

The owner stays in control

Recoverly captures the customer's request and sends the details to the business. The owner still decides when and how to follow up.

Speed matters

When someone calls and doesn't get an answer — or lands on the website looking for help — a fast response can keep the opportunity alive before they move on.

What Recoverly is — and isn't

Recoverly is

  • •Missed-call text-back
  • •Website lead capture (Website Agent)
  • •Customer request capture
  • •Simple owner notifications
  • •A lightweight safety net
  • •Built for service businesses

Recoverly is not

  • •An AI phone bot
  • •A call center
  • •A CRM
  • •A booking system
  • •A replacement for the business owner
Founding Access

Founding Access is open

We're personally onboarding a small group of service businesses while Recoverly is new. Founding users get free lifetime access. No formal feedback required — just use it normally, and if something feels confusing or does not work the way you expected, let us know.

After founding access spots are filled, public plans start at $14.99/month (Website) or $34.99/month (Complete) — with a 14-day free trial, cancel anytime.

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Consent-first, opt-out anytime

Recoverly is designed around consent-first SMS follow-up. Customers receive a text only after they call a participating business and the call is missed. They can opt out at any time.

More: SMS Consent · Privacy Policy · Terms

Recoverly protects the opportunity. You take it from there.

When you can't answer or the customer reaches out on your website, Recoverly keeps the lead warm and captures what they need. You decide when and how to follow up.

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